Define the experience.
Shape their perception.




Shape meaningful and valuable experiences around your brand. Make informed decisions, discover higher profitable opportunities, and build a grateful community of fans.




Verse helps you align, earn, and build brand equity inside and outside your company through research, insight, discovery, and strategy.



BRAND STRATEGY

Getting clarity on your brand means your team is aligned and your customers are clear on the value you give them. Verse helps you align your brand’s value with experience so that your ideal audiences stay engaged.



PRODUCT STRATEGY

Understanding and developing the right experience is key to the success of your product or service. Verse helps you focus your product’s development so that you stop wasting resources and get profitable.



DESIGN THINKING

Sometimes the solution to a challenge is not a straight and narrow path, but multiple paths toward discovery and improvement. Verse helps you improve processes so that you stay efficient beyond the intended target.




I’m a designer turned brand specialist, and help businesses shape their customer experience.

My company was built on the belief that better branding builds better business. I work with small to mid-sized product and service-based companies.


LEARN MORE ABOUT ME

What Higher Purpose Means in Branding

By Christine / Brand Insight
06 Jul 2016

What Higher Purpose Means in Branding

What inspires your employees, if anything? What brings meaning to what they do on a daily basis for your company, and ultimately the brand that they are working to support and elevate? What is your brand doing as a higher purpose, for your customers, or for the society as a whole? While I don’t think that a brand needs a purpose to better the environment...

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